Frozen food is becoming increasingly popular in the wholesale food distribution industry. Frozen foods are much more beneficial for businesses as compared to fresh foods. In the past few years, frozen food sales have dramatically increased. People have started to see the financial and nutritional value of frozen foods and rightfully so. In the UK there has been a 44% growth in the sales of frozen food. So, what is the verdict on frozen foods?
In the past, there has been suspicion regarding the quality of frozen foods which is why fresh foods were preferred by consumers. At the heart of the fresh vs frozen debate is the fact that frozen food lasts longer.
Benefits of Frozen Food
Marketing strategies of frozen food wholesalers in the UK have shifted due to this change in response to frozen foods. More and more businesses are approaching customers with the message that frozen foods are equally as nutritional as fresh foods and a lot more affordable. This means seeing frozen beans, kebabs, fish, berries and so much more in the market.
Studies show that certain nutrients are present in larger quantities in frozen foods than in fresh foods. An example of this is vitamin C which is essential to our health as it promotes healing of the human body. Consuming frozen foods can promote your vitamin C levels which will result in more immunity, better skin and nails.
Nowadays the consumer is quite aware of the ingredients and nutritional value of their food. Products that are marketed for their health benefits are likely to become popular among customers. Frozen food, similarly, is preferred by the conscious consumer for its health benefits.
Wholesale benefits
Frozen food is especially beneficial for wholesale food suppliers. Pentagon Food Group is a wholesale food supplier based in stoke on Trent, UK. Our customers include catering businesses from all around Stoke that rely on us to provide them with good quality food supplies. We need to ensure that the product we deliver to our customers is in the best condition possible. We provide our customer with a wide range of frozen food products which helps them in their business activities. We understand that despite the utility of frozen foods, not everyone subscribes to the same trends. We provide food in frozen, fresh and ambient states depending on the needs of the customers. Our special delivery trucks have the temperature control technology which is required to deliver the food in its ideal state. This is a must-have if you are a wholesaler dealing in frozen food.
Benefits for catering businesses
It is known that in the wholesale industry the purchase of bulk items is always cheaper than purchasing from a retailer in smaller quantities. Frozen foods are easier to buy in bulk as you are not worried about the food going bad in the freezer. This saves a lot of money and especially for catering business it is beneficial because you can provide your customers with quality food efficiently. And you can stock and store the frozen food supplies that you procured in bulk for a reasonable price.
Pentagon Food Group 